KitchenTopTable
Personas & Scenarios

Information and Interaction Design - Milestone X

Personas

A persona is simply a user archetype - whose goals and behavior patterns are well understood. Personas include attitudes, behavior patterns, goals, skills, and anything else deemed important for the specific project, with a few fictional details and a photograph to help bring the persona to life.

PERSONA 1

Meet
CLOONEY

Clooney
Married, 28 years old
Brighton, NY

  • "I'm an enthusiastic cook and I'd love to shop online for my kitchen appliances"

  • Goals

    To watch recipe videos and shop online. He loves to buy kitchen appliances especially cookwares and electronic items online. He also likes to keep track of stocks in the kitchen.

  • Behavioristic Profiles

    Shopping fortnightly. Uses laptop or phone to watch recipe videos.

Device Preferred
Laptop
  • Trends
  • Experience level
    Expert
  • Kitchen usage per week
    7 hours
  • Time spent in recipe videos
    3 hours
  • Motivation

    Inspired by Amazon

PERSONA 2

Meet
JENNIFER

Jennifer
Graduate student, 25 years old
W Henrietta, NY

  • "I like online shopping, but I seldom buy electronic items for kitchen."

  • Goals

    To watch recipe videos. She loves to make a list of kitchen items including groceries and appliances and track them periodically. She wants to spend less time in kitchen and more time with family.

  • Behavioristic Profiles

    Shopping fortnightly. Uses phone to watch recipe videos.

Device Preferred
Laptop
  • Trends
  • Experience level
    Medium
  • Kitchen usage per week
    8 hours
  • Time spent in recipe videos
    2 hours
  • Motivation

    Fellow friends who purchases online

PERSONA 3

Meet
JANIS

Janis
Graduate Student, 21 years old
Albany, NY

  • "I'd love to have multi-user access in kitchen to shop online, I like my family member preferences."

  • Goals

    To access shopping data across devices. She is interested to see order status and alerts. She also expects to have at least 18" display.

  • Behavioristic Profiles

    Shopping monthly or in sale seasons whichever is earlier. Uses laptop or phone to watch recipe videos.

Device Preferred
Phone
  • Trends
  • Experience level
    Medium
  • Kitchen usage per week
    6.5 hours
  • Time spent in recipe videos
    1.5 hours
  • Motivation

    Friends who uses phones to watch recipe videos

PERSONA 4

Meet
MATILDA

MATILDA
Married, 24 years old
Brighton, NY

  • "I'm a super entusiastic cook and I like to keep my kitchen organized and clean."

  • Goals

    To monitor gas status and keep track of kitchen stocks. She likes to have a call feature that has video sharing with family members. She also wants to share data between devices

  • Behavioristic Profiles

    Two months once shopping or during discount sales. Uses phone to watch recipe videos and tutorials.

Device Preferred
Phone
  • Trends
  • Experience level
    Expert
  • Kitchen usage per week
    8.5 hours
  • Time spent in recipe videos
    1 hours
  • Motivation

    Ease with which not only kitchen products but also the capability of supporting additional features such as call support, gas status in later stages

Scenarios

Using information coming from analytics or product-logs and persona motivations, lifestyle, needs, etc. Alternatively define User Roles related to the Persona.

Persona 1

The following is the first kind of a context scenario for a persona type who will be using the device mainly for watching video recipes, prefers a big screen and is an enthusiastic and active user.

  • While cooking something in kitchen, Clooney will appreciate watching some recipe videos to try out new recipes. Because this user prefer a relatively large screen, it's more convenient for them to cook simultaneously while watching the recipe videos.
  • While viewing the recipe videos, Clooney has the option of bookmarking or storing certain categories of videos as favourites so the next time the user switches on the device and moves on to the recipe videos category, a recommended/saved section will be displayed.
  • Clooney spends an average of 7-8 hours per week and prefers less time to be spent on the kitchen, the device in this case keeps track of the orders already made and weekly reminders or time reminders to remind and update Clooney of the orders made by him and the tasks to be done.
  • Clooney identifies there is a problem with the electric rice cooker and orders one online. The device acts as the interface thereby enabling Clooney to place the order and the interface enables the user to check the status of the orders. The application contained within the interface should provide features similar to that of Amazon
  • The device helps Clooney for better organization of the items ordered. The device also reduces the average time spent inside a kitchen planning and executing things.

Persona 2

The following is the kind of context scenario for a persona type who will be using the device mainly for watching video recipes who is a moderate user currently but excited about the possibility of using this device.

  • Jennifer is an moderate user who spends approximately 8 hours per week in the kitchen and does a lot of manual tasks like ordering of items, manually making note of what to order.
  • To perform these tasks Jennifer will mostly use a laptop to watch the recipes and follow those recipes in the kitchen.
  • Jennifer needs to have the recipes loaded in the kitchen top interface. She does not prefer having any pre loaded recipes which is an indication the user is open to trying out new recipes.
  • Jennifer views videos through the interface and she will make use of the application in the interface to order items which are necessary for the activity mentioned in the recipe videos.
  • Jennifer will want to use the interface for ordering cookware and other related products. This activity on an average is performed every 2 weeks.
  • Jennifer has a kid, who can mischievously add some incorrect orders through the interface or make improper use of it, as a result she does not prefer multi user access for the interface.
  • The device provides an update of the order made and an approximate reminder based on her customization.

Persona 3

The following is the kind of context scenario for a persona type who again is a category of using the device for watching of recipes and would like for data to be shared across multiple devices possible with another mobile. She is also enthusiastic about online shopping.

  • Janis is an moderate user who spends considerable amount of time in the kitchen and performs a lot of manual tasks for better maintenance of the kitchen.
  • Janis wants to reduce the amount of time these manual tasks are done and is looking for a device which will improve the time efficiency of the tasks done.
  • Janis aims to reduce as much time as possible spent in the kitchen and hence the device will provide a audio enhancement to the recipe for simultaneous cooking while hearing the audio rendering of the recipe.
  • Janis looks out for discount periods. The interface should have an application which provides periodic alerts and updates notifying Janis of the updates
  • Janis should be able to order items through the applications in the interface on a need basis. Once the ordering is done, the application within the interface should have the feature of order tracking.
  • Janis orders a product and is out to another city on a business trip. In this case the device in the kitchen should be paired with her mobile to provide further updates, in other terms data should be maintained across multiple devices for better usability.
  • Janis also wants the interface in multiple counts, her room-mate or family member within the same house can do an activity on the interface which would be automatically intimated to Janis as well.
  • One of the important thing the interface should provide is a possibility of distant viewing, the interface satisfies this with a possibility of a 18" display enhanced along with voice feature
Persona 4

The following is the kind of context scenario where the user is currently a passionate cook but is rarely a online user. The user is more of a "conventional" type in the sense a phone display is used for media viewing.

  • Matilda spends around 8.5 hours per week in the kitchen and is an enthusiastic user both in the aspect of using the device as well as exploring the online features provided by the device.
  • Matilda is a economic online user, in the sense, she looks out for discounts while shopping, Matilda is married, the device should have the option of data sharing with other devices.
  • The device should provide the user with options to purchase kitchen cookware in a grid layout through any application that is installed in the device.
  • Matilda rarely watches recipe videos, but even if she does it's mostly through her mobile device
  • Matilda needs to track the order through any of her paired devices, the application should be able to recognize Matilda based on the user credentials with proper security features followed.
  • Matilda is not content with having only the application and recipe videos, she expects to cover other multitude of functionality like voice calling, amount of LPG remaining in case of locations where LPG is still used.
  • A LPG filter can be tagged along which would enable Matilda to check the amount of usage.